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Digital Marketing Specialist

Apptegy is an education technology company based in Little Rock, Arkansas. We have grown substantially in the last two years and are looking to take things to the next level with our digital marketing strategy. In this dynamic role, you will work with the CEO to develop processes and tactics for SEO, Google and Facebook ads, and content creation. The ideal candidate would have at least 2 years of experience working in marketing automation software such as HubSpot of Marketo.

Our mission:

Apptegy’s mission is to help school leaders share the story of every student. Amazing moments are happening in school districts, but those moments rarely become stories that reach the community. We build technology - such as mobile apps, websites, and a publishing platform - to make it easy to share those positive stories with the world.

Our unique value is with our publishing platform, Thrillshare, that allows schools to update all of their online communication from one place. Schools can write a message once, and Thrillshare automatically updates their iPhone app, Android app, website, Twitter, Facebook, text messages, and voice calls. We help schools communicate more while working less.

Position Description:

Our entire growth strategy over the past two years has come from outbound sales. We are looking to create new lead generation channels with content, SEO, Google and Facebook ads, and references. This role will work directly with the CEO to create brand new marketing processes. 

Essential functions of position:

  • Manage marketing automation software such as HubSpot or Marketo
  • Manage Facebook and Google ad campaigns
  • Report metrics on marketing performance
  • Create written and video content for sales team

Requirements:

  • Exceptional creative abilities
  • Exceptional writing skills
  • Four year college degree
  • 2 years experience working with marketing automation software
  • Ability to produce clear reports on effectiveness of marketing efforts

Salary, benefits, and why you’ll love working at Apptegy:

  • Competitive Salary
  • Health insurance, vision, and dental 
  • Retirement investment matching
  • Flexible paid time off policy
  • Work with great people in a fun environment
  • Be a part of a team that is transforming the way schools engage their communities!
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